I eat bread* for breakfast is a shop based in Paris which selects fun second-hand clothes and accessories inspired by the Harajuku style* in the 2000’s in Japan and referred to graphic and visual codes of american entertainment.
It offers exclusive creations in limited quantity or made to order like pierced beanies or ciggy rosaries, as well as collaborative projects with artists, personalities or creators providing a complete experience.
The shop stands out due to its complete artistic and graphic universe, from the business card, to the embroidered labels.
The main message is to push yourself to be who you want to be and be proud of who you are, and not being afraid to be contradictory or outside the box.
*bread = The slang term "bread" is often used to refer to money. This phrase originated in the late 19th century when a baker's income was referred to as "bread and butter." It has since been adopted by various cultures over time, with some variations of the phrase being “dough,” “cheddar,” or “gwop.”
*Harajuku style = Harajuku style has been in existence since the early 1980's, and it became known in the West around the 00's, named after Harajuku Station in Tokyo. In the beginning, the local youngsters would occupy the streets dressed in unique and colorful outfits. The first craze was mixing traditional Japanese attire with western clothing. The message these Harajuku kids were sending is that they don’t give a damn about mainstream fashion.
They would and can dress as they wish.
Harajuku style is all about expressing yourself through clothing and accessories that reflect your individual style.
Scans from my own collection.
FRESH FRUiTS - Shoichi Aoki, Phaidon, 2005 ★ FRUiTS magazine, Shoichi Aoki, The street magazines, 2010 ★ TUNE magazine, Shoichi Aoki, The street magazines, 2015 ★. KERA Maniax Vol.5, Index Magazines, 2005.